Campbell's Label- Brilliant Strategy
Many of the folks excited about food labels that indicate ingredients produced by a genetically engineered plants are taking a victory lap. We've seen the tweets about Campbell's decision, and it makes me genuinely curious. Why are they so excited? This is not a mandatory label. This is a voluntary label, something I've always supported, and think is the best solution. "Partially produced with genetic engineering." I can live with that, which is why I don't think the activists will. Campbell's is rather brilliant. They did this for one reason, and that's to do the experiment. Now that Campbell's has satisfied the "right to know" will that be sufficient? Will there now be calls to ban or boycott Campbell's products? Essentially they must have drawn the short straw at the Grocery Manufacturers of America Secret Conspiracy Meeting and they get to take the first step. If nothing changes, then the act