Wednesday, July 17, 2019

Revised Social Media Strategy

I discontinued use of Twitter on June 19, 2019.  The account was deactivated, which means I had 30 days to re-activate it before it is permanently deleted. 



The clock was winding down, and I had to do a cost/benefit analysis of Twitter.  Certainly permanent deletion would mean no more harassment through the medium (that I'd know about). There are about six people and a few 'bots that no longer would harass me. 

The problem is that I'd break a connection with 22,000 people that volunteered to receive content.  

Today, two days out from permanent deactivation I have a nice article at AgDaily, and a sweet one coming out in The Conversation.  I'd love to share those widely. 

The podcast is reaching 1 million downloads with 3,500 per week and almost 200 episodes.  New episodes are not downloaded as much without the Twitter push. 

Best of Both Worlds?

So it is a necessary evil and I'll have to live with it, but I have to play with different rules. 

1.  Block the haters, one strike and out. 

2.  No back-and-forth, no engagement.  

3.  It is a message in a bottle for me, throwing content into its stupid sea, and seeing where it goes. 

I'll always be available by email and my professional Facebook page, so reach out if I may be of assistance. 

Kevin