Voluntary Labeling Needs Momentum
Over the last few years I've watched battles brew and millions of dollars be spent on a silly proposition-- how do we legislate a means to separate good food from good food with a decoration on the box? So in my ever-evolving opinion-- voluntary labels are the solution, but the industry must move fast before new legislation is on the ballot, and before activists move the goalpost. The issues of labeling food that contains hints of ingredients that were produced in a plant that has been genetically engineered are extremely problematic. Scientists see little utility, as it confuses the public, provides zero useful information, stands to scare consumers, and if mandated, will substantially raise prices. Every state will have different rules (and Vermont will not require cheese made with GMO enzymes to be labeled, go figure) and segregation of materials is already leading to more issues for growers. More on that later. The way around? Voluntary labels. The Vermont la