Skip to main content

The Power of a Conversation

I grew up in Chicago in the 1970's, and even in a massive city we had our choice of just a few major media stations.   WGN was a staple on television and radio.  

I used to get up long before the sun and there was nothing on television except for the Farm Report.  Orion Samuelson and Max Armstrong were familiar figures on radio and TV.  I'd listen to or watch them daily, even though I had no connection to farming.  I was a kid, and it was something live and local. 

Years later I run into Max at national conferences and I always appreciate his stories.  Today at the Independent Professional Seed Association in Indian Wells, CA, he told a great story I have to share.


Max Armstrong shares an amazing story about the power of personal connections in telling the story of agriculture. 


He was uber-ing from the airport to the hotel.  He and the driver carried on a conversation, and the driver mentioned that he had already driven someone to the same hotel earlier in the day.  He told Max that there was a farming conference happening at the hotel. 

"You don't say," Max said, pretending not to know anything about it.  

The driver then went on to talk about farming technology, the importance of farming to the economy, and the challenges faced by farmers to continue providing the safest food supply in human history. 

The punchline?  Someone else at the conference took the time to share the story of agriculture's relevance with an Uber driver.  That story made an impression and then was shared further.  

Max's story shows the power of sharing the stories of agriculture, and informing others about the benefits and challenges.  While ag producers and industry professionals perhaps don't think that their stories are compelling because they see it every day, the public-- from the foodie to the Uber driver-- want to know more, and are willing to propagate our stories.

Share your stories.  Share the excitement of new technology, and how genetics, computers and hard work ensure sustainable access to safe and affordable food, thanks to farmers. 

Popular posts from this blog

Scientific American Destroys Public Trust in Science

This is a sad epitaph, parting words to an old friend that is now gone, leaving in a puff of bitter betrayal. 
When I was a kid it was common for my mom to buy me a magazine if I was sick and home from school.  I didn't want MAD Magazine or comic books.  I preferred Scientific American
The once stalwart publication held a unique spot at the science-public interface, bringing us interesting and diverse stories of scientific interest, long before the internet made such content instantly accessible.  It was our trusted pipeline to the new edges of scientific discovery, from the mantle of the earth to the reaches of space, and every critter in between.
But like so much of our trusted traditional science media, Scientific American has traded its credibility for the glitz of post-truth non-scientific beliefs and the profits of clickbait.The problem is that when a trusted source publishes false information (or worse, when it hijacked by activists) it destroys trust in science, trust in s…

Chipotle's Ag-vertising to Fix their Anti-Ag Image

After years of anti-farmer rhetoric, disgusting anti-agriculture videos, and trashing farmer seed choice, Chipotle now seems to have found a love for the American farmer that is as warm and inviting as the gooey core of a steak burrito.  Their new "Cultivate the Future of Farming" campaign raises awareness of the hardship being experienced in agriculture, and then offers their thoughts and some seed grants in order to reverse it. 

But are they solving a problem that they were instrumental in creating? 

The crisis in agriculture is real, with farmers suffering from low prices, astronomical costs, and strangling regulation.  Farmer suicides are a barometer of the crisis.  Farms, from commodity crops to dairies, are going out of business daily. It is good to see a company raising awareness. 


From Chipotle's website- The "challenge is real" and "It's a hard living"-- and companies like Chipotle were central in creating those problems. 

However, Chipotle&#…

Mangling Reality and Targeting Scientists

Welcome to 2019, and one thing that remains constant is that scientists engaging the public will continue to be targeted for harassment and attempted reputation harm.  

The good news is that it is not working as well as it used to.  People are disgusted by their tactics, and only a handful of true-believers acknowledge their sites as credible. 

But for those on the fence I thought it might be nice to post how a website like SourceWatch uses a Wikipedia-mimic interface to spread false and/or misleading information about public scientists. 

Don't get me wrong, this is not crying victim.  I'm actually is screaming empowerment.  I spent the time to correct the record, something anyone can check.  Please look into their allegations and mine, and see who has it right. 

This is published by the Center for Media and Democracy.  Sadly, such pages actually threaten democracy by providing a forum for false information that makes evidence-based decisions in policy issues more challenging.  It…