Bertolli and the Non-GMO Project
I ran out of olive oil. I buy the stuff by the gallon usually, but my local grocery store had some 500 ml bottles on sale for $9.89, but buy-one-get-one-free, so 1 liter of olive oil for about ten bucks. Not too bad. It was Bertolli brand. I put it in my cart and then I saw it-- the Non-GMO Project label, the label that certified that no GMO olives were used in the preparation of the oil. They are telling the truth because there are no genetically engineered olives, so all olive oil is "non-GMO" . So I put back the Bertolli product and instead got a liter of Colavita olive oil for about forty cents more. Neither features the butterfly of credulity. Instead of a product that sports fear-based marketing to science-hostile interests, I bought a liter of general purpose olive oil for cooking and a liter of a higher quality oil for special applications. It gets much worse. The Bertolli website features six products under "olive oils". But