Rethinking Communication- Ranchers, Beef Industry
I'm in Denver, CO, my flight is delayed, and I'm feeling exhausted. I really want to go home and I'm absolutely sick of traveling. But it is so worth it. Every week I look at the calendar with dread, but after every trip I'm grateful for the opportunity, and glad to meet so many wonderful people. I was able to attend the Global Roundtable for Sustainable Beef Communicators Conference and it was an amazing morning. It was a small meeting of industry reps, producers and retailers. The central theme was the idea of sustainability-- a fuzzy term in many respects. We sometimes have a hard time defining it, but we know it when we see it. I don't think this kind of thing would have happened even five years ago. The need for precise, honest and consistent messaging around the things ag does well has never been more important. Now farmers, ranchers, and associated industries are stepping into it, impressively. Really sweet to meet such wonderful profes