The Dorito Effect -- Book Review
My lab is interested in fruit flavors, mostly strawberry. Traditional breeding has made fruits and vegetables bigger, helped them ship better and last longer. Those are the priorities of the modern food-to-market chain. In the process, flavors have been relegated to a genetic afterthought. Acceptable flavor is all that's required if a piece of fruit looks nice and is cheap to produce, and this is why fruits and veggies lack sensory attributes. Today my lab is using genomics approaches to aid marker-assisted breeding to reverse that trend. My lab's efforts are just one little offshoot of research endeavors in the Plant Innovation Center at UF. There are many faculty interested in how to improve sensory content of fruits and vegetables, so a book on the role of flavor and aroma is always of prime interest. So when I received a copy of The Dorito Effect by Mark Schatzker, I was excited to dig in. The Dorito Effect uses the disappearance of flavor as a central hy