I'm speaking at IAPB 2018 in Dublin Ireland and they asked me for a synopsis of my presentation for the media. I liked it so much that I posted it here! Moving innovation to application means that scientists need to take advantage of every opportunity to engage the public, and then do it correctly. Consumers crave new technology. They will queue up for a week to buy the newest mobile phone, even though the last version works well. Transportation, communication, medicine—just several areas that are greatly improved because technology has enhanced the human experience. But when we talk about food, the same consumers are skeptical or even afraid of technology. There is a conspicuous drive to return to The Good Ol’ Days , a quest for the simple, and rejection of any technology that could alter plant genetics. This, despite the fact that human efforts in crop improvement are the basis for civilization and ultimately the ...