After sending a complaint to Bertolli after putting their Non-GMO Olive Oil (all olive oil is non-GMO) back on the shelf, my friends at Bertolli kindly returned a message. It is all a marketing decision. It is pandering to the lowest common intellectual denominator and driving sales with fear-based advertising. I won't be playing along. Selling out honesty and ethics to take advantage of the chronically misinformed is not something I support, and not a company I will support with my dollars.