Tuesday, January 13, 2015

Johnson's Fights Chemophobia

While other companies roll over and reformulate ancient recipes when Food Babe Vani Hari comes to town, Johnson's is fighting back.  Clearly influenced by Hari's inane claims that "if you can't pronounce it, it is bad for you", Johnson and Johnson have produced a video for the Carah's Life series.  Here Carah (a mom with a You Tube channel documenting her experiences) addresses the concerns of chemicals in baby products, reminding us that everything is made up of chemicals. 

My new hero.  Carah Amelie speaks of chemicals, and those long science-sounding words that freak out Food Babes.

Carah is exactly what we need.  She's slick but unpolished, articulate but clunky, beautiful and plain. She's any of us.  We believe her.  She conjures credibility and trust.  She knows what she's talking about.

Johnson's, I'm going to go buy some baby shampoo and give it to someone with a dirty baby, just because you hired Carah and made this video.

And huge cred to J&J for not capitulating to the nonsense, to standing up for science, and teaching rather than frightening.