Friday, June 19, 2009
Supple- "Smart Medicine to Cure Arthritis"
Yesterday I was flipping through channels and stopped at something that looked like The Larry King Show. It was not the freaky fossil that looks like Moe Szyslak, but instead two polished and perfumed hucksters extolling the virtues of some orange drink.
The orange drink is designed to assist people suffering with arthritis. It is a drink containing glucosamine and chondroitin, two dietary supplements that are frequently associated with joint improvement. Actual benefit from these compounds has not been supported by the highest-quality studies (large numbers, sufficient controls, etc). To me, the mechanism proposed for the effect is truly magical thinking- if you eat cartilage it will find its way into your joints somehow. Of course, this defies plausibility, and that's why it is not a drug, it is a supplement.
Note, SUPPLEMENT. The last minute of the infomercial made to look like a TV show old people like says, "This product has not been evaluated by the FDA and is not intendend to diagnose, treat or cure any disease". Of course, this comes AFTER they spend 30 minutes with "Smart Medicine" on the screen and crawlers that state, "Arthritis can be completely cured".
Their website has a page called "Why it works" and a claim that there are clinical trials that substantiate the claims. We'll see about that.
Oh, and it helps you lose weight!
And the company that makes supple is not a pharmaceutical conglomerate, it is Infomercial TV Inc. Is that where you should get medical products?
I hate these a-holes. They produce a fake medical show and make claims, at least implicit ones, that skirt regulation. They target the old and infrimed with a believable product and take the money of those with medical problems desperate for a cure or relief.
The last line on the infomercial and website is this:
This product is not intended to diagnose, treat, cure or prevent any disease.
Then how can they say brazenly on the website "Why it works" and "Clinically Proven"?