Friday, June 19, 2009

Supple- "Smart Medicine to Cure Arthritis"


Yesterday I was flipping through channels and stopped at something that looked like The Larry King Show. It was not the freaky fossil that looks like Moe Szyslak, but instead two polished and perfumed hucksters extolling the virtues of some orange drink.

The orange drink is designed to assist people suffering with arthritis. It is a drink containing glucosamine and chondroitin, two dietary supplements that are frequently associated with joint improvement. Actual benefit from these compounds has not been supported by the highest-quality studies (large numbers, sufficient controls, etc). To me, the mechanism proposed for the effect is truly magical thinking- if you eat cartilage it will find its way into your joints somehow. Of course, this defies plausibility, and that's why it is not a drug, it is a supplement.

Note, SUPPLEMENT. The last minute of the infomercial made to look like a TV show old people like says, "This product has not been evaluated by the FDA and is not intendend to diagnose, treat or cure any disease". Of course, this comes AFTER they spend 30 minutes with "Smart Medicine" on the screen and crawlers that state, "Arthritis can be completely cured".

Their website has a page called "Why it works" and a claim that there are clinical trials that substantiate the claims. We'll see about that.

Oh, and it helps you lose weight!

And the company that makes supple is not a pharmaceutical conglomerate, it is Infomercial TV Inc. Is that where you should get medical products?

I hate these a-holes. They produce a fake medical show and make claims, at least implicit ones, that skirt regulation. They target the old and infrimed with a believable product and take the money of those with medical problems desperate for a cure or relief.

The last line on the infomercial and website is this:
This product is not intended to diagnose, treat, cure or prevent any disease.

Then how can they say brazenly on the website "Why it works" and "Clinically Proven"?

28 comments:

melinda bartolome said...

how much is the smart medicine?

Christian Student said...
This comment has been removed by the author.
keic said...

i see why anyone would have a general dislike of infomercials... but for what definite reason do you say it does not work? I mean anyone can say "ewww infomercial" but you actually didnt give any technical reason that it will not be effective.

Kevin M. Folta said...

It is not for me to prove that it does not work. It is for the advocates to prove that it does. This is a very important distinction.

There are no ingredients that have been clinically shown, in proper independent trials, to work as claimed.

My objection is that they make unfounded claims and that these are targeted at people desperate for a cure. It takes advantage of people that make the same mistake you do.

Anonymous said...

DISGUSTING. Just saw this while on a cardio machine in the gym. While I'm sure that most channel surfers who stumble across this will quickly realize it is an infomercial and move on, some won't. There was nothing on the screen to indicate that this was a PAID ADVERTISEMENT aside from a periodic subliminal flash of microscopic text that I could not even read due to insufficient screen resolution. This type of misrepresentation and deceptive advertising which preys on a small percentage of our population who are desperate for a cure or relief from chronic pain should be BANNED from the airwaves. The point is not whether or not it works, keic, it's the way it is being presented. Who do you think they are targeting with the Larry King set?? It is very sad that anyone in their right mind would defend this type of snake oil sales pitch.

Joe Cannon, MS, CSCS said...

Hi Kevin I'm a supplement investigator and also did an in depth reviewed Supple and came to similar conclusions. I'm going to link to you in my blog
Joe

Joe Cannon, MS, CSCS said...

PS my Supple review is at my main website Joe-Cannon.com

Anonymous said...

I caught the infomercial and you know, the CEO of the Beverage company, Pantow, looks an awful lot like Kevin Trudeau. Facelifts can do wonders, someone should really check this out.

Patrick J. Crowley said...

I am truly amazed that this type of sales tactic is still allowed. Have we no ethics! Admittingly, the marketing and pitch were amazingly effective. Sadly, the efforts of the campaign were not targeting an FDA approved product that actually has proven medical success. If the A-holes spent more time putting as much effort into something really helpful and effective the world would be a better place. Doesn't our Gov regulate this type of sh%%? They will sell that product to those seeking releif from pain. I'm just confused as to how this type of sale got past regulations. Oh nevermind, I remember now... MONEY.

Anonymous said...

do you people not realize just how corrupt our FDA is. All it takes is a bunch of money and you have your new drug approved! Take a look at just how many drugs are approved by your beloved FDA just to get recalled because of the deaths they've caused or perhaps they may cause you to commit suicide or maybe come down with cancer or the like! Yes there may be bad along with the good for supplements but gosh i sure dont believe i have ever read or heard where a supplement will kill or mame you!!

Anonymous said...

Just saw the supple "Smart Medicine ad. I went on line and it is very expensive . I have arthritis and would love to have a cure if it is as good as the CEO says. I am wandering how much his company is paying the lady doctor on his show to endorse his product because that is why she is on the show.

Anonymous said...

I ran into this Infomercial, late last night. I thought it was a news show so I paused to see what the discussion was about. I think it is terribly deceptive to present a product like it's late night media. Then to have a "doctor" speak as if it is an interview or health piece, icing on the yuck cake!

Being in pain can cloud a persons perspective when it comes to seeking relief - sometimes to the point of trying anything. I suspect Supple knows this. I wonder how many injured and elderly fall for these shady TV products?

Anonymous said...

Thank you for your blog! I am 38, suffer from a lot of arthritis pain, and I am watching it right now! I also thought it was news at first. I am always looking for something to relieve some of my pain but I will not be buying this anytime soon.

Anonymous said...

Well! A lot of persons in the world are different! There must be something that helps someone with arthritis! Let me see you do better, bad commenting is not helping me! Thank you infomercial-er! I may be different, but I may be same as someone else! Anyways,I'm not online to make a bad comment to anyone! We breathe the same air in the world and we all live in one place-earth. It's only up to you to be nice. So,,,be cool. I need all the information I need to feel better.

Kevin M. Folta said...

Anonymous on April 1, Thanks for your post. I think what you should do is please evaluate medical claims based on scientific literature. Look to PubMed and Google Scholar, not infomercials. Find a good MD. There is no plausible mechanism for many of these "cures" and it breaks my heart to see people spend hard-earned money on them. This is especially true because many people are desperate and need help.

Such infomercials are modern-day snake oil salesmen.

If it worked for you, then keep using it. There are treatment effects that have no bearing on the pharmacological agents, so if it helps you, and you are happy paying for it, then keep it up.

My goal is to point out that real cures are scientifically vetted in peer-reviewed literature and don't need to be sold on late-night TV using slick sales tactics.

James Perkins said...

Please everyone that looks this company up go to hammer71303@iamlimu.com this is a real supplement that can help with many illnesses the have testaments to prove it and better yet I have personal ones for you this stuff is great I agree that the FDA is killing people everyday that's y the world needs to turn back to natural medicines my cell is also on my website if anyone has any ?s

Anonymous said...

Iwould like to know the cost of this product

Anonymous said...

i couldn't even get your replys to pop up so i could read them whats up with that ? why have reply there if it dosen't work?

Anonymous said...

Jeez, your post is from 4 years ago and they're still broadcasting the infomercial.

Anonymous said...

I am watching the Infomercial now. This product does NOT work, at least not for me. Tried it about 3 years ago when a money back guarantee was offered. I have horrible arthritus in many places. I asked for my money back and No response at all. This is Not a Natural Product at all. This man is a Liar like Kevin Trudeau who was arrested the other day for his BS

Danica said...

Supplements like New Zealand Mussels are proven to be useful for the improvement of your health status. Moreover, it also aids in the treatment of diseases like arthritis.

Anonymous said...

I believe that some naturals are god for some people your right the fda is a sham for regulations and money makeing. If this works for some people that's fine it may not work for all we all have a different deficiency which is caused by our daily intakes. Read all ingredients you can't even pronounce them. Now why do they put those ingredients in there? Illness. That's where the money comes in. Go organic. No additives you eat way less and feel alert now that's a cure

Anonymous said...

THIS SO CALLED SUPPLE DRINK IS A BIG RIP OFF, NOTHING HELPS RA, MY FATHER UP IN AGE, PURCHASED THIS DRINK, WHEN HE CALLED THEY GUARANTEED THAT I WAS GOING TO THROW AWAY MY MEDS, YEAR RIGHT, THIS IS A BIG SCAM, AND TO TOP IF OFF, THEY WERE GOING TO SEND MORE, I THINK THEY ARE STILL TAKING MONEY OUT OF HIS ACCOUNT. THIS JUICE YOU CAN GET AT COSTCO UNDER THE NAME JOINT JUICE. THAT SO CALLED DR.MONITA SHE SHOULD BE ASHAMED OF HERSELF. BIG LIAR.

Anonymous said...

DON'T BELIEVE WHAT PPL SAY ON T.V. NOTHING CURES RA OR ARTHRITIS, THAT DR, SHOULD BE TAKEN OFF FROM THE AIR, I ALREADY MADE A COMPLAINT, THIS IS TOTALLY A SCAM, IAM DRINKING THE SUPPLE NOW SINCE A WHILE NOW, BUT NOTHING WILL TAKE PAIN AWAY, THIS DRINK IS ONLY A SUPPLEMENT, THE NAME SAYS IT ALL. PEOPLE WAKE UP AND SMELL THE COFFEE, DON'T SPEND YOUR MONEY. GET COSTCO JOINT JUICE, IT'S THE SAME THING.

Anonymous said...

Basically he's pointing out false statements an how they cover themselves.

Anonymous said...

I agree, you make clear sense, they pray on desperate people for i read an found nothing special too meet their claims. Try Dr. Oz books, improve your health instead of buying into a hopeless claims. An people are paid to say it works. Notice how no one is moving or running or working out to show improvement, or a before an after. Use common sense an research. Learn to see truth. Look how many lives are used for big bucks. Check out the new movie coming out soon KIDS FOR CASH. Review on YOUTUBE.

wilbert Jennings said...

I am a Nam vet and have had my neck fused 360 my back fused. My hip replaced and awaiting to have the other. I have heart stints and combat arthritis in my joints that results in me having to take pain meds. that prevent me from sleeping and keep me loopy.Not sure if it is the result of agent orange or injury while in training. This sounded so good that i went on line to check it out , now I am discouraged by the comments.I guess I am stuck with the pain and I am only 65 and don't plan on dying anytime soon. I am sure there are cures but if there is no pain drug guys can't sell drugs so as long as money is more important then quality of life there will be pain.

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